They’re people, Aronowitz explains, who already have a product mindset. They’re not people who only design icons or only produce wireframes. Instead, they tend to be people who’ve already built their own apps or digital services, end-to-end. They’ve been through the process of figuring out what resonates with customers and doubling-down on that, rather than just handling discrete parts of interfaces with little understanding of the bigger picture.
— Kate Aronowitz, Facebook’s Design Director, On Crafting A Design-Led Organization | Co.Design: business innovation design